. >> when talking about sesame street and not taxes, you know, foreign policy or, you know, what to do about the fiscal cliff, what kind of a campaign is that? >> well, this is -- so the gamut here, you mentioned, this is on cable tv nationally in some broadcast tv nationally and not in any swing state. if the obama campaign spent $100,000 on this ad buy, i would be surprised. they certainly don't have any real money behind it. this is meant to be a talker in the media and to send to their base and say see, mitt romney, he's being ridiculous. the danger when you do things like this, this close to an election is to your point, i got lots of republicans sending me the famous barack obama quote from 2008 about john mccain that he can't talk about big things in this election so he's trying to make it about small things. i don't think barack obama is trying to make this election about big bird. this seems a targeted strategy at a small group of people. at the same time it certainly opens them up to the, you know, look, we have serious problems in this country, barack obama has said that man